“I’m a copywriter who speaks three languages: Engineering, Sales, and ESL/IELTS.
From Engineering to Executive Sales to ESL/IELTS and Business Owner. The Cross-Industry Journey of a Copywriter Who Has Lived Your Challenges.
The Ultimate Copywriter
How My Unique Background Sets Me Apart”
As a copywriter, I’ve discovered that my diverse background from electrical engineering to sales to language teaching and owning a language center in Qatar’ gives me a unique edge in the copywriting industry. My experience working with complex technical systems, understanding customer needs, and communicating effectively with diverse audiences has taught me the importance of clarity, precision, and creativity in writing.
When writing about technical topics, my electrical engineering background helps me understand the intricacies of complex systems and technologies. I can break down technical jargon into clear, concise language that resonates with audiences. My sales experience has given me a deep understanding of what drives customers to take action, and I know how to craft compelling messages that drive results.
But what really sets me apart is my experience teaching ESL and IELTS. I’ve learned how to communicate effectively with diverse audiences, adapting my language and tone to fit different cultures and language proficiency levels. This skill has been invaluable in my copywriting work, where I need to craft messages that resonate with readers from all walks of life.
By combining my technical expertise, sales experience, and language teaching background, I create compelling content that drives results. Whether it’s writing product descriptions, crafting marketing campaigns, or creating engaging blog posts, I know how to use language that resonates with audiences and drives conversions.
Looking for a copywriter who can bring a unique perspective to your content, I’m here to help. With my diverse background and creative writing skills, I can help you tell your story in a way that’s both informative and engaging.
Enter you information below and let’s get you where you want to be.
I help Technical brands simplify complexity, Sales teams close faster, and Global brands avoid cultural faux pas—because I’ve done it all myself.”
Crafting Precision
Create anything
Navigating life’s intricate fabric, choices unfold paths to the extraordinary, demanding creativity, curiosity, and courage for a truly fulfilling journey.
Create anything
Navigating life’s intricate fabric, choices unfold paths to the extraordinary, demanding creativity, curiosity, and courage for a truly fulfilling journey.
Create anything
Navigating life’s intricate fabric, choices unfold paths to the extraordinary, demanding creativity, curiosity, and courage for a truly fulfilling journey.
Xerox’s Sales Crucible
At Xerox, I learned how to sell million-dollar solutions to Fortune 500 clients. But this wasn’t just about closing deals. It was about mastering the psychology of persuasion: understanding unspoken objections, reframing features as lifelines, and turning skepticism into trust. I still use these frameworks today—not to sell printers, but to sell ideas.”
Key Takeaway
“Xerox didn’t just teach me to sell. It taught me to solve issues. And every piece of copy I write is a solution in disguise.”
Create anything
Navigating life’s intricate fabric, choices unfold paths to the extraordinary, demanding creativity, curiosity, and courage for a truly fulfilling journey.
Create anything
Navigating life’s intricate fabric, choices unfold paths to the extraordinary, demanding creativity, curiosity, and courage for a truly fulfilling journey.
Create anything
Navigating life’s intricate fabric, choices unfold paths to the extraordinary, demanding creativity, curiosity, and courage for a truly fulfilling journey.
The Qatar Chapter
In 2004, I traded boardrooms for classrooms, founding a language center in Doha, Qatar. For two years, I juggled roles: hiringing ESL teachers, and navigating the delicate balance of appealing to both students and parents.
Here’s what I learned the hard way:
Generic messaging repels institutions. Specificity wins trust.
A parent’s fears about their child’s IELTS score are far louder than any course description.
Cultural nuance isn’t optional—it’s the difference between respect and rejection.
When I closed the center in 2008, I left with one conviction: Even the best programs fail when there is politics at play”
Key Takeaway
“Running a language center didn’t just teach me about education—it taught me about empathy. And empathy is the secret ingredient in every word I write, for engineering, sales, and education.
I don’t just write copy. I engineer communication systems that work—for your industry, your audience, your bottom line.”
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